Social Media in Business

August 30, 2009 at 11:47 am 2 comments

The use of social media is definitely on the rise. Social media has an impact on almost every aspect of business, and sadly many employees have been fired due to the miss use of it. The problem is that social media is so easy, effective, and located everywhere throughout your company. Below are the main challenges that Harvard Business feels every business should be planning for. 

The integration of social media into every aspect of your business including marketing, PR and more. This may mean the need to hire a chief officer to handle the social media division of your business.

Human Resources will be a huge challenge for most businesses who are switching over to a “social” business. This will mean that all of the human resource policies will need to be reviewed, changed immediately, and then distributed back out to every employee.

There will now be a strong need for governance, such as listening to their customers and employees more often so that they know what is being said about the company and where it is being said. More over, they will need policies and procedures to follow when certain situations arise where the company may be in trouble due to conversation regarding them. 

Measurement & ROI. Every organization will continue to struggle with measuring results and reporting ROI. Philosophically, this question can be answered with another question: “what’s the ROI of e-mail”? But it’s a question that won’t go away. New social constructs will be needed to measure social initiatives such as attention (the size or number of participants actively engaged) or authority (the amount of influence a participant has in the ecosystem).

Entry filed under: Human Resources (HR). Tags: , , , .

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2 Comments Add your own

  • 1. Calee  |  September 4, 2009 at 12:34 am

    On my way back into work the other day I heard Hannity for just a second and he was talking a tiny bit about this and lots more about social media’s influence in government. I’m too dumb to see how it plays into the government though??


    • 2. bradcreerhrcooks  |  September 4, 2009 at 11:26 am

      Without hearing all of what he said in context, I’m not exactly sure what he meant, but it could be that a lot of politicians are using forums like Twitter and FaceBook to further their agendas and communicate with their constituents. Jason Chaffetz is on FB, and he posts regularly – and gets hundreds of replies.



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